SEO stands for search engine optimization. Search engine optimization includes all the activities that help a website to rank well for a certain keyword on a search engine like Google.

For example, if you were to go and search for "los angeles dentist" on Google you would get a screen like the one on the right. On this webpage there are two types of search results. The first type, bordered in red, is paid advertising called "pay-per-click" advertising. The second type, bordered by green, is the "organic" or "natural" search results. To have your company show up in the paid advertising area you simply need to set up an advertiser account with Google and follow the steps. However, of all the people who use Google only 30% click on the advertisements. The other 70% are clicking on the natural search results, and you don't get your website in the natural results by paying Google, you get there by optimizing your website for the search engines.

And how exactly does one optimize their site for the search engines? There are two options; do it yourself, or hire someone to do it. At The SEO Consultants we can assist you with both. If you choose one of our SEO consulting packages we'll teach you how to optimize your own site and after a while you'll be able to do it yourself. Or if you're too busy to do it yourself, choose one of our full-service SEO packages and we'll take care of the details for you. Either way, your site will move up in the natural search results on Google, Yahoo!, MSN, and other search engines, and you'll get more traffic to your website, which means more sales.